Top 5 Virtual Fitness Programs on iOS in the UK: Q4 2022

In Q4 2022, the top five virtual fitness programs on iOS in the United Kingdom displayed notable trends in terms of downloads, revenue, and active users. Below, we delve into the performance of each app, based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a steady decline in weekly revenue from approximately $189K at the start of October to around $133K by early December. However, revenue saw a resurgence towards the end of December, peaking at about $171K. Weekly downloads followed a fluctuating trend, starting at 10K in late September, dipping to 4K in early December, and then surging to 13K by the end of the quarter. Active users mirrored this pattern, declining from 425K to 290K mid-quarter, before recovering to 410K by the end of December.

Fitbit: Health & Fitness showed a mixed performance. Weekly revenue started at $137K in late September, dipped to $87K in early November, and then climbed to $146K by the end of December. Downloads remained relatively stable, with a notable spike to 42K in the last week of December. Active users hovered around the 190K mark for most of the quarter, ending the year at 192K.

Zwift: Ride and Run maintained consistent weekly revenue, starting at $90K in late September and ending at $83K in December, with slight fluctuations in between. Downloads ranged between 800 and 1.3K for most of the quarter, with a significant jump to 2.1K in the last week of December. Active users increased steadily from 5.8K in late September to 8.5K at the end of December.

The Body Coach Workout Planner saw significant revenue growth, starting at $52K in late September and reaching $228K by the end of December. Downloads were relatively low throughout the quarter, with a notable spike to 13.7K in the last week of December. Active users ranged between 30K and 42K, showing an overall upward trend towards the end of the quarter.

OS Maps: Walk, Hike, Run, Bike experienced a decline in weekly revenue from $92K in late September to $40K in early December, before recovering to $73K by the end of the month. Downloads showed a similar pattern, starting at 8.8K and dipping to 3.8K, before a significant increase to 17.7K in the last week of December. Active users remained relatively stable, averaging around 25K, with a peak of 32K in the final week of December.

For more detailed insights into the performance of these apps and others, visit Sensor Tower.